Advertising Sales Agents
SOC: 41-3011.00 · Job Zone 4 (Considerable preparation)
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
AI Impact Summary
Advertising Sales Agents faces moderate AI displacement risk with a score of 38/100. Significant displacement is estimated between 2041 and 2051. Of 20 analyzed tasks, 7 are highly automatable, particularly in routine_cognitive. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Wage & Employment (2024)
Median Wage
$61,460
per year
Mean Wage
$76,350
per year
Employment
97K
workers
Wage Range
$33,480 - $133,540
10th - 90th pct
Wage Distribution
Protective Factors
Total protective discount: 24.3%
Skill Analysis
AI-Vulnerable Skills (6)
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Information Ordering is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
AI-Resistant Skills (7)
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Instructing is AI-resistant — strengthening this skill provides durable career protection.
Manual Dexterity is AI-resistant — strengthening this skill provides durable career protection.
AI-Augmented Skills (5)
Recommendations
Skills to Develop
These skills are at risk from AI automation. Advertising Sales Agents professionals should diversify beyond them.
- Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Reading Comprehension
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
- Information Ordering
Information Ordering is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
- Mathematics
Mathematics is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
- Memorization
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.
Skills to Leverage
These human-centric skills remain difficult for AI to replicate. Double down here.
- Persuasion
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
- Social Perceptiveness
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
- Negotiation
Negotiation is AI-resistant — strengthening this skill provides durable career protection.
- Coordination
Coordination is AI-resistant — strengthening this skill provides durable career protection.
- Complex Problem Solving
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Tools to Adopt
AI can amplify these skills. Learn the tools that augment rather than replace your work.
- Critical Thinking
Critical Thinking will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Judgment and Decision Making
Judgment and Decision Making will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Writing
Writing will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Systems Analysis
Systems Analysis will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
- Active Learning
Active Learning will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Task Breakdown
20 tasks analyzed
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Maintain assigned account bases while developing new accounts.
Provide clients with estimates of the costs of advertising products or services.
Locate and contact potential clients to offer advertising services.
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
Process all correspondence and paperwork related to accounts.
Draw up contracts for advertising work and collect payments due.
Deliver advertising or illustration proofs to customers for approval.
Inform customers of available options for advertisement artwork and provide samples.
Recommend appropriate sizes and formats for advertising, depending on medium being used.
Write copy as part of layout.
Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
Gather all relevant material for bid processes and coordinate bidding and contract approval.
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
Identify new advertising markets and propose products to serve them.
Arrange for commercial taping sessions and accompany clients to sessions.
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Write sales outlines for use by staff.
| Task | Category | AI Capability | Risk Score | Time % |
|---|---|---|---|---|
| Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. | Non-Routine Interpersonal | 30 | 27.0 | 10% |
| Maintain assigned account bases while developing new accounts. | Non-Routine Interpersonal | 35 | 29.0 | 10% |
| Provide clients with estimates of the costs of advertising products or services. | Routine Cognitive | 90 | 85.2 | 5% |
| Locate and contact potential clients to offer advertising services. | Non-Routine Interpersonal | 40 | 31.0 | 10% |
| Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. | Non-Routine Interpersonal | 25 | 25.0 | 8% |
| Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. | Non-Routine Analytical | 70 | 55.0 | 8% |
| Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. | Routine Cognitive | 90 | 85.2 | 5% |
| Process all correspondence and paperwork related to accounts. | Routine Cognitive | 90 | 85.2 | 5% |
| Draw up contracts for advertising work and collect payments due. | Routine Cognitive | 90 | 85.2 | 5% |
| Deliver advertising or illustration proofs to customers for approval. | Routine Cognitive | 90 | 85.2 | 3% |
| Inform customers of available options for advertisement artwork and provide samples. | Non-Routine Interpersonal | 35 | 29.0 | 4% |
| Recommend appropriate sizes and formats for advertising, depending on medium being used. | Non-Routine Analytical | 75 | 57.0 | 4% |
| Write copy as part of layout. | Non-Routine Analytical | 80 | 59.0 | 3% |
| Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers. | Non-Routine Analytical | 75 | 57.0 | 5% |
| Gather all relevant material for bid processes and coordinate bidding and contract approval. | Routine Cognitive | 85 | 83.2 | 3% |
| Consult with company officials, sales departments, and advertising agencies to develop promotional plans. | Non-Routine Interpersonal | 20 | 23.0 | 4% |
| Identify new advertising markets and propose products to serve them. | Non-Routine Analytical | 60 | 51.0 | 3% |
| Arrange for commercial taping sessions and accompany clients to sessions. | Non-Routine Interpersonal | 15 | 21.0 | 2% |
| Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. | Non-Routine Interpersonal | 10 | 19.0 | 2% |
| Write sales outlines for use by staff. | Routine Cognitive | 90 | 85.2 | 2% |
Community Assessment
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