medium risk

Market Research Analysts and Marketing Specialists

SOC: 13-1161.00 · Job Zone 4 (Considerable preparation)

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

MediumEst. full displacement: 2046–2076high confidence

Raw task score: 52.7Protective discount: 24.4%13 tasks scoredModel: v1.0_gemini-3-1-pro-preview_20260228

AI Impact Summary

Market Research Analysts and Marketing Specialists faces moderate AI displacement risk with a score of 40/100. Significant displacement is estimated between 2046 and 2076. Of 13 analyzed tasks, 1 are highly automatable, particularly in routine_cognitive. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.

Wage & Employment (2024)

Median Wage

$76,950

per year

Mean Wage

$86,480

per year

Employment

861K

workers

Wage Range

$42,070 - $144,610

10th - 90th pct

Wage Distribution

$42,070Median: $76,950$144,610

Protective Factors

Total protective discount: 24.4%

Skill Analysis

AI-Vulnerable Skills (6)

Mathematics10%

High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.

Reading Comprehension10%

High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.

Information Ordering5%

High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.

Mathematics10%

High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.

Memorization5%

Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.

Programming15%

Programming is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.

AI-Resistant Skills (7)

Complex Problem Solving75%

Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.

Persuasion80%

Persuasion is AI-resistant — strengthening this skill provides durable career protection.

Social Perceptiveness90%

Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.

Coordination70%

Coordination is AI-resistant — strengthening this skill provides durable career protection.

Instructing75%

Instructing is AI-resistant — strengthening this skill provides durable career protection.

Negotiation85%

Negotiation is AI-resistant — strengthening this skill provides durable career protection.

Manual Dexterity80%

Manual Dexterity is AI-resistant — strengthening this skill provides durable career protection.

AI-Augmented Skills (5)

Critical ThinkingWritingJudgment and Decision MakingActive LearningSystems Analysis

Recommendations

Skills to Develop

These skills are at risk from AI automation. Market Research Analysts and Marketing Specialists professionals should diversify beyond them.

Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Reading Comprehension
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Information Ordering
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Mathematics
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
Memorization
Memorization is AI-vulnerable but has moderate importance in this role. AI tools may handle this; focus on higher-value skills.

Skills to Leverage

These human-centric skills remain difficult for AI to replicate. Double down here.

Complex Problem Solving
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Persuasion
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Social Perceptiveness
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Coordination
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Instructing
Instructing is AI-resistant — strengthening this skill provides durable career protection.

Tools to Adopt

AI can amplify these skills. Learn the tools that augment rather than replace your work.

Critical Thinking
Critical Thinking will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Writing
Writing will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Judgment and Decision Making
Judgment and Decision Making will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Active Learning
Active Learning will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.
Systems Analysis
Systems Analysis will be enhanced by AI. Develop expertise in using AI tools for this skill to increase productivity.

Task Breakdown

13 tasks analyzed

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Non-Routine AnalyticalAI: 80Risk: 59.0Time: 12%

Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Non-Routine AnalyticalAI: 50Risk: 47.0Time: 10%

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Non-Routine AnalyticalAI: 70Risk: 55.0Time: 15%

Measure and assess customer and employee satisfaction.

Non-Routine AnalyticalAI: 75Risk: 57.0Time: 5%

Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Non-Routine AnalyticalAI: 60Risk: 51.0Time: 10%

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Non-Routine AnalyticalAI: 70Risk: 55.0Time: 10%

Seek and provide information to help companies determine their position in the marketplace.

Non-Routine InterpersonalAI: 40Risk: 31.0Time: 5%

Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Non-Routine AnalyticalAI: 75Risk: 57.0Time: 8%

Forecast and track marketing and sales trends, analyzing collected data.

Non-Routine AnalyticalAI: 75Risk: 57.0Time: 10%

Monitor industry statistics and follow trends in trade literature.

Routine CognitiveAI: 85Risk: 83.2Time: 5%

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Non-Routine InterpersonalAI: 30Risk: 27.0Time: 5%

Direct trained survey interviewers.

Non-Routine InterpersonalAI: 25Risk: 25.0Time: 2%

Develop and implement procedures for identifying advertising needs.

Non-Routine AnalyticalAI: 50Risk: 47.0Time: 3%

Task	Category	AI Capability	Risk Score	Time %
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.	Non-Routine Analytical	80	59.0	12%
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.	Non-Routine Analytical	50	47.0	10%
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.	Non-Routine Analytical	70	55.0	15%
Measure and assess customer and employee satisfaction.	Non-Routine Analytical	75	57.0	5%
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.	Non-Routine Analytical	60	51.0	10%
Measure the effectiveness of marketing, advertising, and communications programs and strategies.	Non-Routine Analytical	70	55.0	10%
Seek and provide information to help companies determine their position in the marketplace.	Non-Routine Interpersonal	40	31.0	5%
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.	Non-Routine Analytical	75	57.0	8%
Forecast and track marketing and sales trends, analyzing collected data.	Non-Routine Analytical	75	57.0	10%
Monitor industry statistics and follow trends in trade literature.	Routine Cognitive	85	83.2	5%
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.	Non-Routine Interpersonal	30	27.0	5%
Direct trained survey interviewers.	Non-Routine Interpersonal	25	25.0	2%
Develop and implement procedures for identifying advertising needs.	Non-Routine Analytical	50	47.0	3%